Old Town Outfitters | Marisa Falcigno UX and Front-end Design

Old Town Outfitters is an adventure guide specializing in creating unforgettable cultural excursions, outdoor experiences and custom adventure tours out of Guatemala. Their difficult to navigate, off-brand and overall outdated website increasingly resulted in lost bookings. I was part of the team that brought to life a new website, focusing on updated content and site navigation.

My Role

UX + UI

Content Strategy

Site Architecture

Front-End Development

Project Manager

Team

Marisa Falcigno

Wolf Hoelscher

Leah Quintal

OTO Homepage screen — Homepage screen design presenting easy access to tours with clear messaging and unique selling proposition.

OTO trip screens grouped — Tour Index and Single View guiding visitors through to the booking process.

OTO Booking tool — Styling of Third-party Booking System

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